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Are Business Blogs a passing fad or will they stay?

This question has been raised many times so far and continues to stir a lot of discussions. Major search directories and search engines such as Yahoo, AltaVista, Google and most of the others crave on fresh and new information and that is frequently updated. Business Blogs consist of many links, written with fresh content that is updated many times a day.

The more search engines like Google find daily and updated content, the more often their search spiders will visit that business blog, resulting in high search engine rankings for a good part of your business blog-powered data. If you still have your doubts on business blogs and are wondering if they are just a passing fad, for your information, in February of 2003, Google bought Blogger, itself a blogging software pioneer. Google publicly said they don't even know how they are going to use the company, but they will certainly have some use for it... (!) (Quoted in the New York Times).

If you are still asking yourself why should your business start a business blog (b-blog), here are a few answers to ponder about:

If you have timely information to share with your customers
If you're unhappy with the results and ROI from banner and email marketing
You would like your web site to have top-ranking positions in Google
Many observers think that blogging is not a fad and will last for a long time

Here is a list you might want to read of the few business benefits of starting a good and serious business blog:

Higher search rankings on Google with no paid-submission
Other search engines will most likely position you higher too
Pay-per-click (PPC) is great but free marketing has infinite ROI
Create visibility with information by sharing with your customers and prospects
Fresh information appears on Google in only a few days, not weeks
Other business bloggers will point prospects towards you for free

Get to know more about Business Blogging by reading Serge Thibodeau Live.

Source: Marketing Fix

Posted by karan at July 25, 2003 12:04 AM