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Overture Wins Search, Ad Services Deal

Overture Services Inc. on Monday announced a key advertising services and search deal with Knight Ridder Digital, the Internet arm of newspaper publisher Knight Ridder Inc.

The deal is one of the first major search agreements announced by Pasadena, California-based Overture, which in April closed its purchases of two Web search engines. Earlier this month, Overture said it was being acquired by Internet media company Yahoo Inc. in a cash and stock deal valued at around $1.6 billion.

Overture, best known for selling ad space linked to Web search results, is locked in an intense rivalry with No. 1 Web search provider Google Inc.

Under the agreement, Overture will provide its full line of services to Knight Ridder Digital for one year.

Overture will be the exclusive provider of both paid-placement search advertising services and Web search results -- business that an Overture spokesman said Google also had worked to win. Overture said it will join Google in providing contextual advertising services to Knight Ridder Digital.

Source: C-Net News

Posted by karan at July 28, 2003 12:05 AM