Search Engine Optimization Company and SEO Services - Real SEO Firm

Ask Jeeves asks for a makeover

Search engine Ask Jeeves is updating its UK website to deliver more targeted promotions in its results, as it seeks to boost its appeal to advertisers.

In a series of enhancements, Ask Jeeves has reassessed how it delivers search results to users.

It will now deliver adverts that are closely related to the user's query, as well as offer results recommended by its team of editors.

Ask Jeeves is trying to provide two types of results: those that answer specific queries; and those looking to explore subjects requiring more general answers.

"By enhancing our core functionality we believe we will drive consumer usage, which is key to developing the platform for advertisers," said Adrian Cox, chief executive at Ask Jeeves UK, in a statement.

Competition among search engines remains fierce. Yahoo recently announced the acquisition of Overture Services, signalling its intention to go head-to-head with Google.

Google currently provides the algorithmic part of Yahoo's search capabilities.

Source: Personal Computer World

Posted by karan at August 1, 2003 01:01 PM