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November 18, 2003
Duplicate sites and mirror sites
In the process of my day-to-day job optimizing and positioning corporate web sites for my clients, I often get emails and correspondence similar to the one you are about to read. The field of search engine optimization is littered with so-called "SEO experts" and people that promise you high search engine rankings with techniques that are forbidden by most search engines. The following is a true story.
Hello Serge! Just wanted you to know that I diligently read all your articles that you write on search engine optimization and I have learned so much from you since. I'm writing you regarding an article you wrote on your website about doorway and gateway pages. After listening to a number of people around me, I had planned on getting increased visibility from search engines to my site and some have told me that making a mirror of my existing site or a few "duplicates" might help me in the engines.
They also told me each site should have a new, unique URL and unique domain name, a unique title and description tag, and body text "slightly" modified to focus on different keywords and key phrases might be a splendid idea. While I am at it, I also taught of a newer, fresher "look" with different background colour and font.
Now I just read your article on doorway and gateway pages and I strongly realize that the whole thing is a real bad idea. Instead you suggest creating keyword-rich content pages for my main website, and one should really concentrate on that single site for maximum long-term results and increased visibility in the search engines.
My questions to you about this whole matter are:
1) Are you saying I need new pages or to rewrite just the marketing copy?
2) If you mean rewriting just the marketing copy, isn't it necessary that the keywords I want to focus on should be in the page's title and meta description tags? Let's say I want to focus on five search phrases, the title & description would look pretty crowded, don't you think?
3) I would like to concentrate on different search phrases that are related to the terms "career goals," "get higher education", "get a better future", etc.
I think it is very tricky to try to make for example five new keyword-rich content pages and make them "merge in" with my current website, since the search terms are so general. I am aware that some companies put up "mirror sites" to accurately measure how small changes to their site might affect overall sales. Isn't this forbidden?
I sincerely hope you can help me with all my questions. Thanks again for such good professional advice and I am looking forward to more of the same!
Best wishes,
Muriel Westgate
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Posted by: debt consolidation at December 6, 2004 04:56 PM