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ESpotting Extends European Search Market

This week ESpotting signed deals with Internet search firms Mamma.com and Euroseek to display paid search listings on both sites, extending their dominance of the European pay-per-click market.

Espotting signed a pan-European, geo-targeted deal with Mamma.com. Mamma deploys technology to geographically segment its users and chose Espotting to provide results for its European user-base. Mamma's geo-targeting technology analyses a user's IP address based on a list of known European addresses, and displays results relevant to the country of origin.

A separate deal with European portal Euroseek will see pan-European full implementation, consisting of all search results, and targeted content across all channels and directories. Euroseek, previously powered by Google, was founded in 1996 as the first European-focused search engine on the Internet.

"The deals with both Mamma and Euroseek show once again that no-one understands Europe better than Espotting." says Espotting Media COO, Jonathan Bunis.

"Espotting are committed to delivering value for our affiliate partners by providing new revenue streams through both paid for listings and previously un-monetised content; to driving cost effective, targeted sales leads to our advertisers; and to supplying users with the most relevant search results."

Source: High Search Engine Ranking.com

Posted by karan at November 26, 2003 11:05 PM