SEO Elite Software

AOL 9.0 Download - Satellite Internet Service Providers
Bookmark this Search Engine Industry News Resource.

April 12, 2004

Some PPC keywords reach bidding war

Paid search ads have become a major source of search engine income by creating a flexible market for business leads, which allow an advertiser to reach a new customer.

Mesothelioma, an asbestos-related cancer, was the biggest word in search-engine advertising Thursday, with law firms paying $90 or more to place ads.

"It can get to be a bidding war," says Tracy Helser, Web manager for Kazan, McClain, Abrams, Fernandez, Lyons & Farrise, an Oakland, Calif., firm specializing in asbestos cases that advertises on search engines.

Though it can change daily, the amount advertisers will pay for such leads ranges from as much as $100 for mesothelioma information to $20 for conference-call services and 31 cents for paper clips.

From an attorney's point of view, mesothelioma cases, when pursued individually, "are the most valuable cases in the system," says Deborah Hensler, professor of law at Stanford and co-author of several Rand studies on asbestos litigation.

Source: Washington Times

Posted by nakul at April 12, 2004 01:38 PM | TrackBack

You are invited to check some information dedicated to debt consolidation flowers flower credit reports credit report mortgage calculator mortgage private mortgage student loans personal loans loans health insurance auto insurance car insurance insurance insurance quotes credit cards hotels las vegas hotels cheap hotels hotel travel travelocity air travel hilton car rental car rentals rental cars expedia dating online dating dating services adult dating adult dvd dvd digital camera digital cameras golf golf club ...

Posted by: debt consolidation at December 6, 2004 04:47 AM
Post a comment

Remember personal info?

Apartments Warsaw - California Mortgage - Web Design Canada