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With its release of the Google Search Appliance last year, the long-time leader of consumer Web search turned its attention to the needs of complex, data-intensive enterprises.
"People buy our product [because] our search results are better," Google Enterprise general manager Dave Girouard told the E-Commerce Times. "For the IT person, their customer is the employee. If it's an e-business, then their client is the visitor to the Web site. We really speak to the benefits of the end user, which is really how Google got started."
The search appliance -- which includes hardware, software and support -- interacts with an organization's datacenter to search either an intranet or a business' external Web site. Companies as diverse as Blue Cross/Blue Shield of Kansas, PBS, USA Today, the U.S. Army and Sun Microsystems already have adopted Google's offering.
Dave Girouard, general manager for Google Enterprise, chatted recently with the E-Commerce Times about the Google Search Appliance, its target market, the vast opportunity within the enterprise search industry, and the environment at the Mountain View, California-based company's headquarters.
E-Commerce Times: How would you describe the Google Search Appliance?
Dave Girouard: At a simple level, it's a Google search engine in a box -- a box that has the entire Google search engine built into it. You install [it] in your datacenter, turn it on and set a couple of configurations. Then it creates a Google search engine within your company for all the information, documents and Web pages throughout your corporate intranet. It's also used broadly on public-facing sites for doing what we refer to as a site search.
ECT: What was the genesis of the Google Search Appliance?
It came about a couple of years ago because we had a lot of customers who said, "We really like using Google on the Web, and, gosh, we wish we had that same capability -- that same kind of Google-quality search results on our intranet -- because we find it's harder to find things on our intranet than it is to find things on the entire Web, which seems kind of silly."
Click http://www.crmbuyer.com/perl/story/33539.html to read the whole interview on the CRM Buyer website.
Source: CRM Buyer
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