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Baidu beats Google in terms of Web traffic

Baidu has beaten Google, in becoming the fourth largest Internet website in the world in terms of web traffic, according to the latest Alexa traffic rankings.

Another leading Chinese search engine, 3721.com, ranked seventh.

Baidu.com claims that it has become the world's largest Chinese language search engine with over 300 mln Chinese language website pages, and over 60 mln page hits every day.

In China, it covers over 95% of Chinese netizens, with more than 80 mln users. According to Shanghai-based Internet research house, iResearch, Baidu.com has a market share of 48.2% in China in terms of search engine traffic, while the global Internet search giant Google.com accounts for only 29.8%.

Baidu.com has accelerated its expansion in China, with staff numbers doubled to over 300 from around 100 one year ago, Zhu Hongbo, COO of Baidu.com, told Interfax. Apart from traditional search services, the company launched or is planning to launch several new services.

The latest addition to its services, "Posted Message Bar", enables users to search messages on various Chinese BBS, while the under-testing "Download Bar" service enables users to share files with other netizens for free mutual downloads.

Other new services include weather information, with which a user can search a city's weather and have exact weather information displayed on the top of the search result list, rather than from a link to this information.

"All these new services aim to bring convenience to netizens. They are free of charge, but they will be helpful to boost our page views and improve our website popularity," Zhu pointed out.

Source: Interfax

Posted by nakul at June 1, 2004 09:22 PM | TrackBack