While Google provides the highest percentage of all search engine traffic going to shopping sites, MSN Search drives the highest proportion of its own search engine traffic to shopping sites, Hitwise says in its recently released Search Engine Report.
Google sent 4.73% of all search engine traffic to shopping sites in April, compared to 2.73% from Yahoo Search and 0.66% from MSN Search, Hitwise says.
Hitwise includes in its shopping site category “classified” sites such as DineOutFreeToday.com and YourGiftCards.com.
The rest of the top 10 search engines in terms of their share of all traffic going to shopping sites in April:
Ask Jeeves, 0.22%
My Web Search, 0.16%
Google Image Search, 0.09%
Alta Vista, 0.05%
MSN gets bragging rights, however, to having the highest proportion of its own search traffic that goes to shopping sites.
Of all the searches that took place at MSN, 10.07%, of users went to shopping sites, edging out Google, at 9.26%, and Yahoo Search, at 8.85%, Hitwise says.
Source: Internet Retailer
Kelkoo, which has been profitable for more than a year, has long been tipped by European bankers as a potential candidate for an initial public offering or a sale to a company such as Yahoo or Google.
Yahoo Inc. said on Friday it agreed to buy European price comparison Web site Kelkoo SA for about 475 million euros ($575 million) in cash to expand its range of Internet commerce portals.
The deal, which is expected to close in the second quarter, helps Yahoo beef itself up in overseas markets to compete with Google Inc. and Microsoft Corp's MSN unit in Web search technology.
Yahoo has already bought Overture and Inktomi to strengthen its Internet search operations. ``Commerce has emerged as a key component of search,'' said Yahoo Chief Executive Terry Semel in a statement on Friday.
Google, the No. 1 Internet search engine, has developed its own comparison shopping site Froogle, which is still at the testing stage. It was not immediately clear if Google's plans to sell advertising on Kelkoo, revealed in January, would be affected.
Yahoo, which is recovering from a slump in online ad sales, said the cash payment for up to 100 percent of Kelkoo's share capital could be subject to adjustments.
Yahoo said it did not expect to reduce the 250-strong workforce at Kelkoo, which will become a subsidiary of Yahoo. Kelkoo Chief Executive and founder Pierre Chappaz will continue to run the company's operations.
The service, which allows users to compare prices for online purchases, has 27 million monthly European users, making it the continent's third-largest e-commerce site.
Founded in France in 1999, Kelkoo has since merged with or acquired several companies in the United Kingdom, Spain, Norway and France.
Source: Money Central MSN
Shopping.com plans to use IPO proceeds for general corporate purposes, including possibly funding acquisitions of businesses, products or technologies, according to the filing.
Shopping.com Ltd., which runs Web sites like epinions.com, filed with U.S. regulators on Tuesday for an initial public offering worth an estimated $75 million.
Shopping.com did not provide a price or amount of shares for the IPO, but the details are expected in future Securities and Exchange Commission (news - web sites) filings.
The online shopping comparisons company, which runs Web sites including (http://www.shopping.com) and (http://www.epinions.com), provides free services for consumers.
Shopping.com said it receives referral fees from merchants and other listing providers who get customers from Shopping.com Web sites.
Entities like Bertelsmann DealTime Holding and others affiliated with German media conglomerate Bertelsmann AG (news - web sites) (BERT.UL) have a 14.37 stake in Shopping.com, according to the SEC filing.
Goldman Sachs and Credit Suisse First Boston are to underwrite the offering along with Deutsche Bank and Piper Jaffray.
An Israeli company, Shopping.com has U.S. headquarters in Brisbane, California. The company said it had applied to list on the Nasdaq under the symbol "SHOP".
Source: Yahoo News