How to rank without breaking the rules!

Search engine optimisation  is the rocking topic in the online world or digital marketing! Do you have any clue about it? How about white hat SEO? Today is your day, find out!

Search engine optimisation also known as SEO involves a process of getting or increasing quality and quantity traffic to your website from the “free,” “organic,” “editorial” or “natural” search results on search engines. Optimisation can take many forms. It’s everything from making sure your page’s title tags and Meta descriptions are both informative and the right length, to pointing internal links.

Due to the fact that SEO majorly is about ranking there are various SEO techniques that web masters use to get their websites (web pages in particular) ranked high and higher as time goes on. Some of these methods/techniques, however, are search engine friendly/legal while others are not or bad and may harm your search results. Those different methods of SEO include white hat SEO, black hat SEO and also Gray SEO approaches.

Out of those mentioned above, our major focus in this article is white hat SEO, however, we will still define or give you a clue about the rest. Let’s begin with;

Black hat SEO

It involves numerous spamming techniques, keyword stuffing and more. Black hat SEO tactics are disapproved practices that increase page rankings in a SERP (search engine results page) by going against that search engine’s terms of service.

Gray hat SEO

Gray hat SEO refers to the composition of white hat SEO and black hat SEO. Else, gray hat is something that works today for optimise webpages but Google may prevent it in future for better quality content results. This technique breaks some rules of Google guidelines but not to the extent of black hat SEO, confused! Find more about that in our next blog article.

White hat SEO

Define white hat SEO?

The term “white hat SEO refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google.

White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google.

Examples of white SEO include:

Offering quality content and services

Fast site loading times and mobile-friendliness

Using descriptive, keyword-rich meta-tags

Making your site easy to navigate

Why are white hat SEO tactics vital?

Failure to engage only in white hat SEO practices can get your site banned from Google and other search engines.

As the number one search engine, Google visited by billions of people per day, and each visit presents the potential for your site’s discovery by a new user.

Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will re-list you. A lifetime ban from Google would have tremendous consequences.

Why risk it? Check out a complete description of Google-approved SEO techniques at webmaster Guidelines. Google’s webmaster resources are the go-to place to learn Google white hat SEO practices.

Should you implement white hat SEO methods?

Definitely! Implementing white hat SEO practices is the best way to create an ethical, sustainably successful website and business.

Here are some of the steps you should follow to make sure your SEO methods are strictly white hat.

Offer Quality content and services

Create high-quality content that meets your visitors’ needs and helps solve their problems. Use SEO keyword research tools to discover the most relevant keywords that your site content should optimise for.

Then focus on using those keywords in great content, such as how-to come-up with articles and videos that match the intent of the keyword and your end user.

Use descriptive, keyword rich meta tags

Follow best practices when creating meta descriptions for each page on your website to help search engines and users discover your content.

Make your site easy to navigate

Be mindful when organising your site’s information architecture. Sites that are easy for users to get around tend to perform better in organic search results too.

Get in touch with the SEO expert

Contact us for your white SEO services at affordable rates. Be it website design that you have or web content that you may need. We’ve got all those services available. Anytime you need them just let us know about it.Fill-out our contact forms and request for a quote.