How valuable is internal linking for your SEO?

Internal linking should be one of the key focus points in your SEO strategy. I must admit, it’s my favorite aspect of SEO because it’s so very actionable. Currently, it is no secret that content is King when it comes to search engine optimisation (SEO). Every blogger knows that well when creating high-quality content! It’s very important to seduce both search engines and visitors. However, content alone is not enough. Internal linking is here to support your SEO by driving traffic to other pages.

You could be wondering what internal links are!

Well, internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.

These type of links are useful for three reasons:

  • They help establish hierarchy for the given website.
  • Internal links allow users to navigate a website.
  • They help spread link ranking power around websites.
So let’s find-out the importance of a great internal linking structure.

Internal linking improves usability through anchor texts:

It helps users navigate through-out your website. Your anchor texts must point to relevant and related content that is likely to interest your readers.

Internal linking boosts page views:

As said before, qualitative anchor text can help visitors navigate your website. If the content you provide through internal linking is relevant to your audience, they are more likely to read further articles. This helps to increase your site conversion rate. Relevant linking will help new visitors discover your website as followed links often increase your page views. Though to be truly efficient, be sure to have optimised your page speed to avoid huge bounce rates.

Internal linking improves page rank:

Before explaining why internal linking helps increase PageRank, let’s define what the PageRank is. Google has developed a metric to measure the importance of web pages, based on how many backlinks a webpage receives. The score goes from 0 to 10 and even if the topic is well discussed in the SEO community, Google continues using the PageRank as a ranking factor. A page with high PageRank can further benefit its PageRank through internal linking by spreading link juice to other pages that are connected. Those pages will get a little boost regarding authority and then a boost in ranking thanks to the higher link juice received.

Internal linking improves time on site:

Linking to related posts can help increase time on site and lower bounce rate. Bounce rate refers to a visitor who is just viewing one page and immediately leaves your website after that. To reduce bounce rate, you can retain visitors on a site longer if the content you are internally linking to offer a real value. to monitor your bounce rate, you need to connect to your Google Analytics. Click on ‘Behavior’, ‘site content’, ‘all pages’, and you will see the bounce rate for each of your articles.

The bounce rate is an important number to track, as it has an enormous impact on your rankings. Indeed, a part of the usage parameters used in the Panda updates are linked to the bounce rate, so improving your UX by providing interesting content on your website can give you a step ahead if you want to be Panda proof.

Internal linking helps to crawl and indexing

Google bots are designed to recreate a user’s thinking process. They’re going to visit your website and follow all links and pages that are easily indexed. Building a strong and smart internal architecture will help bots find deeper pages that are not always visited. These links can give a boost to other pages and help you rank higher overall.

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How valuable is internal linking for your SEO?